Luxor Signature Outlets: Redefining Retail

The Retail Revolution brewing quietly few years back, is now distinctly redefining retail space and ensures a never-before shopping experience for consumers in India. Tapping this large potential - the Luxor Group has floated a separate division, to foray into this fast-moving segment and strengthen its retail network across the country. The Group has recently introduced a chain of exclusive outlets under the new retail brand of Luxor Signature. The first Signature Store has come up at the Shipra Mall in Delhi/NCR, showcasing the entire product range from the Luxor stable. Focusing on significant market penetration, the Group targets to roll out a total of 100 Signature outlets across the country by the fall of 2008.

An undisputed leader in writing instruments manufacturing & exports, the Luxor Group has brought under its fold such world-famous brands as Parker, Pilot, Papermate® and Waterman, and ensured the best value offerings for the quality-conscious Indian consumers. Though Parker, Pilot, Papermate®, Waterman and Luxor are known as individual brands in the domestic market today and caters to different segments, the idea behind the retail venture is to make consumers aware of Luxor’s integrated efforts and complete product lines.

From classic to contemporary and stylish to innovative, the lifestyle accessories on offer at the Signature outlets are expected to grip the attention of the achievers and the go-getters, the cream corporate and the aspiring executives – confident about their capabilities and conscious about the personal/fashion statements they make. Luxor targets the global Indians with a modern attitude and firm belief in work-smart solutions, people who never compromise when it comes to quality, value and variety.

In tune with the Group’s strategy of innovating product lines and gift offerings, the flagship stores remain a treasure trove offering a unique portfolio of world-class writing instruments, stationery and personal accessories such as digital business organizers, phones, leather goods and digital music products. In addition to the Luxor range available in the market, the Signature outlets also retail a number of exclusives such as the Parker Celebration range and the Pilot specialty products including calligraphy pens and retractable fountain pens.

Each Luxor Signature outlets boasts a vibrant, plush ambience and features well-planned retail space for aesthetic product presentations – so that visitors may explore at will and try out different products while the friendly and well-trained customer service executives help and guide to make it a truly memorable buying experience. All Signature Stores will operate on a value-pricing format – accentuated with exquisite store design, strong logistics and impeccable customer service.