In an era where effective communication holds the key to success, the achievers & the upwardly mobile constantly seek the ultimate signature of style. And there can be no better icon to don than the Parker – a magnificent range of superbly crafted and immensely stylish pens introduced in India by the Luxor Group.

Launched in 1996 in India, Parker soon caught the fancy of the nation. Today it is available in more than 30000 outlets. Parker has also been voted unanimously by consumers as one of the most trusted brands in India, (Reader’s Digest Most Trusted Brands Survey -  2006). 

Parker has served professionals flawlessly for decades now, with writing solutions that combine reliability, durability, and timeless style. These qualities are also embodied in the choice of its brand ambassador Mr. Amitabh Bachchan, an icon himself.

Recognised for unparalleled innovation and matchless quality, each Parker product passes through a series of stringent quality assurance tests devised to assess its performance, durability and reliability.  Available in more than 200 SKUs, Parker range comes in four main writing modes  -  Fountain pen, Roller Ball, Ball Pen and Pencil. Each mode complements the other, offering the consumer the opportunity to use individual modes or to create a matching set.

Parker Fountain Pens feature a technically advanced twin-channel ink feed system providing a smooth and steady flow even in extreme conditions. The ball pens come with thick oil-based ink and the point is made of tungsten carbide which helps the ball point to retain its shape and prevents it from skipping. The roller balls are powered with a unique navigator technology – regulating the ink flow to the tip and thus combining the experience of a fountain pen with the convenience of a ball pen.

Parker functional range consists of four families:
BETA - Pens at an affordable price. Young, Dynamic, Youthful and Exciting Beta. Available modes – Fountain pen, Roller Ball and Ball pen.

VECTOR - Pens that appeal to a wide range of age groups. Perfect for those who want choices, options and selection. Available modes – Fountain pen, Roller Ball, Ball pen and Pencils.

JOTTER -Available in two modes – Roller Ball and Ball pen, Jotter is a reliable and affordable functional working tool for all ages.

REFLEX
Comfortable, modern and innovative pen in Parker with elongated “comfort grip”. Meets the needs of the next generation. Currently available in Ball Pen mode.