Making a lasting impression upon your valued associates is the key to winning lifelong loyalty. Be it Brand promotions or annual gifting, most corporate houses look forward to unique solutions and customised gift items which will convey meaningful messages. Keeping in mind this sweeping trend of Power Branding and Customer-Oriented Approach, Luxor Writing Instruments has launched an exclusive B2B marketing division to meet the requirements of corporate majors. Luxor’s high-line range of pens and accessories often top the priority list of big spenders across the country and the B2B Division offers totally customised and captivating gift packs which will incorporate utility and aesthetic value, along with subtle corporate branding. It has provided customised solutions to more than 5,000 leading corporate houses such as HLL, Nestle, American Express, Thomas Cook, ICICI, LG and Duracell.

From a fledgling operation launched in 1997, the B2B division of LWIPL has grown to be India's largest corporate supplier of writing instruments and captured more than 25% of the market share within this segment. The venture has gone from strength to strength and provides effective marketing solutions as customised, branded pens and accessories from the Luxor Group ensure high recall and add value to companies on promotional drive. Under the B2B banner, corporate houses are serviced with world-renowned brands and exclusive ranges. Luxor offers a power-packed portfolio including Pilot, Waterman, Parker Premium, Louis Charron, PaperMate, Luxor Excel and much more – customising each product to help realise business visions and achieve business goals. It makes good business strategy too, as promotional campaigns through writing instrument have always been eminently successful. Nestle Milo created pens for school-going children while e.gurucool conceptualised a millennium pen with its name on it for high recall. A limited edition also added to the consumer value and helped the brand flourish.

Create history today in terms of brand distinction and help your business stand tall. The high heritage, customised gifts from LWIPL’s B2B Division will spell class all the way and capture hearts wherever they go.